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In Japan, it is said that the decline in population will accelerate further from 2015. The majority of rural areas are depopulated, and the polarization of a disparity society where the population is concentrated in urban areas is inevitable. As the number of real stores declines and online sales become more convenient, diversified and growing, the retail market is about to change dramatically. According to the economic magazine, what should be the future method for domestic retailers to seek overseas sales channels? Or, there is no choice but to create high value-added and unique products that will not get involved in price competition in the domestic market. With the theme of “Brand Content Produce”, we always consider different things from the perspectives of both of the above, especially to strengthen overseas store openings and sales approaches. Proposals for brand creation.

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